ONLINE ADVERTISING SPECS
Penton Media can offer some banner creation/alteration services for
nominal fees. Please contact your Sales Executive to discuss our
capabilities and the fees involved.
Website Banners1. Banner Dimensions:
468x60 Home page banner ad
125x125 Home page square banner ad
125x125 Sub-pages square banner ad
2. Banner Formats:
Currently Accepted: GIF, Animated GIF, JPEG, HTML, Flash (.swf only)
Non-accepted formats: Java, Java Applet, Video
ALL Rich Media must be accompanied by a standard gif for use as fall back for non-rich media enabled browsers. Standard turnaround time for Banners is 2 business days for non-Rich Media and 5 business days for Rich Media. More may be required for testing of new media formats. ALL Rich Media must include a target=blank command that will launch a new browser; this is especially important for any file with JavaScript language.
ALL enhanced content Rich Media (expanding window, audio, etc) must be user-initiated. Automatic play or pre-expand are not allowed.
a. HTML - The following guidelines must be observed.
i. Penton Media utilizes Javascript ad tags on its pages. HTML banners must be constructed to work within these tags.
ii. HTML banners may either call to the client's server for component images or the component images may be submitted along with the HTML code directly to Penton Media. All component images must observe file size restriction and total combined file size of component images should not exceed maximum specified file sizes for the appropriate banner size.
iii. In order for DART to track clicks on HTML banner with a 'form action' field (such as pull down menus, or typed search entry banners) you MUST use the form method=get and NOT form method=post. Penton Media will then be able to track clicks on your banner, though we may not be able to track clicks to multiple URLs separately.
iv. <HTML> and <BODY> tags are not required. If you need to use <BODY> for your formatting you should substitute <TABLE> tags instead.
b. Flash - The following guidelines must be observed.
i. If submitting a Macromedia Flash banner you must supply both the compiled swf file and backup gif.
ii. Penton Media uses DoubleClick DART to serve its ads. DART is not able to track clicks on Flash banners without modification to the code before the swf file is compiled. If you wish Penton Media to be able to report on front end clicks you must contact your trafficker at Penton Media for the proper modification instructions before you submit the Flash banner.
3. File Sizes and Looping (File Size applies to direct upload/initial load only, not redirect or polite downloads. Polite downloads may be up to 100K after initial load. Looping and frames do not apply to Flash):
Max File Size = 468x60, 125x125: 15K
Max Frames = 4
Looping = 3times
4. 3rd Party Ad ServingPenton Media will accept most 3rd Party Ad tags including DART, Atlas, Bluestreak, and Mediafarm. All 3PAS must be accompanied by anti-caching documentation.